gerding edlen

Xavier

web • collateral • advertising • signage

Gerding Edlen—armed with a solid brand built on textured imagery, delicate type, and vibrant colors—tasked us with firmly establishing Xavier’s identity through its various applications in the market. Dramatically offset by a stark concrete background, we let the lively brand palette do most of the heavy lifting throughout materials, lending clear hierarchy in both print and on the web. And with just the right amount of white space interspersed, the website employs contrast to its utmost advantage—at once airy and solid as well as vivid and muted, Xavier’s site adorns the building’s energetic, city-inspired attitude with the warmth and sincerity of home.

Close View Website

print collateral

responsive website: desktop

responsive website: desktop

responsive website: desktop

responsive website: desktop

responsive website: tablet

responsive website: phone