Legacy Partners

The Union

naming • brand design • web • photography • collateral • advertising • signage

Situated at the nexus of Portland’s freshly revamping Lloyd District and the industrial grit of the Central Eastside, this Legacy Partners property was poised for a brand that speaks to the raw authenticity of its surroundings as well as to its contemporary appeal in a burgeoning new city center.

The name is derived from the building’s central and historical location, as well as from its union labor-driven construction. Inspired by forged steel and the aesthetic of industry, the brand uses textured metal, muted neutrals, and splashes of vibrant accents to culminate in a distinctive visual language that exudes ‘modern,’ while nodding to manufacturing roots.

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