US Tennis Association – Pacific Northwest Section


brand design • collateral • illustration

With classes, courses, and camps geared towards every experience and age level, the solution for RecTennis wasn’t just a brand—they needed a brand system. Accessibility and diversity were our inspiration, and F-U-N was our main visual messaging priority. Beginning with the RecTennis wordmark, we referenced nostalgia and playfulness to arrive at a mark that was at once timeless and ageless. This acted as the platform for our rollout of subsequent logos for every class—each an abstract and active application of the classic tennis ball form. Innovative, organized, and engaging, the final brand (from its vibrant palette to its friendly type), not only succeeded as a workable system, but embodied the true cheery nature of the program itself.


primary logo

identity guidelines

subordinate identities

identity guidelines

brand architecture + pairings

brand palette