Portland Streetcar

Streetcar Rebrand

brand design

Portland Streetcar, Inc. approached us to review and evaluate their brand, including the logo, taglines, colors, and station presence. We developed a brand story and central archetype, as well as a new logo, typography, and brand voice. The new logo evokes the “S” of Streetcar, its rails, the bridges it crosses, and the east and west sides of Portland coming together. 

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new logo

logo details

logo variances

typography

color palette

signage applications

signage applications