Portland Streetcar

Streetcar Rebrand

brand design

Portland Streetcar, Inc. approached us to review and evaluate their brand, including the logo, taglines, colors, and station presence. We developed a brand story and central archetype, as well as a new logo, typography, and brand voice. The new logo evokes the “S” of Streetcar, its rails, the bridges it crosses, and the east and west sides of Portland coming together. 


new logo

logo details

logo variances


color palette

signage applications

signage applications