Space, submarines, and giant movie screens…oh, my! When OMSI approached us in need of a website overhaul to match the famous (and nationally-ranked) innovation of their exhibits and attractions, we couldn’t wait to get started. The story needing to be told was that of the iconic Portland institution’s true nature: forward-facing, action-minded, and most especially, curious—a story perfect for telling through crafted experience.
Supplied with OMSI’s well-established brand, we set out to reshape, streamline, and hone their user experience to intrigue future scientists and learning lovers of all ages. Simplicity reigned. Hierarchy bloomed. The collaborative result is a website led entirely by its explorer; a make-your-own-adventure kind of experience with a clean grid, emotive imagery, and easily navigated paths to every kind of museum destiny.