Gerding Edlen

Jones Chicago

web • collateral • advertising • signage

Gerding Edlen came to us with a freshly branded new building in Chicago’s River North neighborhood and asked that we flesh out all the brand applications, including print collateral, signage, and the website. As the building adjoins a historic firehouse, the name of the building is a reference to Benjamin Jones, Chicago’s first Fire Marshal. We maintained the distinct, familiar, and sturdy brand foundation established by Matte Black Studios in Chicago, and emphasized the high-design, minimalistic nature of the brand.

Close View Website

marketing collateral

fully responsive website

fully responsive website

fully responsive website

Fully responsive website

fully responsive website

outdoor marketing signage

outdoor marketing signage