Gerding Edlen

Higby

web • collateral • advertising • signage

For Gerding Edlen’s first property in Berkeley, CA, Butchershop created the moniker “Higby,” a play off of the county’s first surveyor. With logo and brand palette in hand, Gerding Edlen came to us to flesh out the brand’s full life online, in print, and in signage. We utilized the brand’s icon language as effective pattern work, and allowed the beautiful pastel palette to step forward and create a distinctive voice in the market.

Close View Website

print marketing collateral

fully responsive website

fully responsive website

fully responsive website

fully responsive website

fully responsive website

fully responsive website