Gerding Edlen

Gerding Edlen Headquarters

photography • signage • environmental

With the move of their corporate headquarters to the recently renovated Meier & Frank warehouse in Portland’s Pearl District, Gerding Edlen sought to showcase their vibrant portfolio of over 50 LEED Platinum, Gold, and Silver properties, and also to exhibit their Principes of Place: a unique set of values that serve as the north star for every project they undertake.

Together with Think Joule, we developed a typographic display of the Principles of Place etched on a wall of reclaimed wood lining the core of the office. For the project portfolio, we created three light pillars, each showcasing the three central elements of the company’s approach: People, Planet, and Prosperity.

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Principles of Place Wall

Principles of Place Wall

Founder quotation

Portfolio Light Pillar

Portfolio Light Pillar (detail)

Portfolio Light Pillar