Lake Union Partners

Cook Street Apts

naming • brand design • web • photography • collateral • advertising • signage

Located at the heart of the momentum of N. Williams Avenue, Cook Street Apartments’ brand demanded an energy and dynamism reflective of its neighborhood. Tasked with the job by Lake Union Partners, we turned to the corridor’s creative atmosphere and drew influence from the building’s u-shaped exterior.

Travel lanes, raw materials, and gritty texture combine to create a mark exuding movement and stability, organic expression, and stacked structure. Simple horizontal lines parallel wood paneling, defining the building’s aesthetic—in print and in person.

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primary logo

responsive website: home

responsive website: apartments

responsive website: floorplans

responsive website: neighborhood

responsive website: contact

responsive website: tablet

responsive website: mobile

marketing collateral