Gerding Edlen Headquarters

environmental • photography • signage

The Frank

brand design • collateral • naming • signage • web

Indigo @ twelve | west

brand design • collateral • naming • signage • web

OSU Strategic Poster Series

collateral • illustration

Spoke is a full service
design studio located in lovely and sunny*
Portland, Oregon

*Individual results may vary.

Gerding Edlen Headquarters

environmental • photography • signage

The Frank

brand design • collateral • naming • signage • web

Gerding Edlen Rebrand

brand design • collateral • web

Barclay | Broadway

advertising • brand design • collateral • naming • photography • signage • web

Factory 63

brand design • collateral • naming • photography • signage • web

Indigo @ twelve | west

brand design • collateral • naming • signage • web

OSU Strategic Poster Series

collateral • illustration

Novella Redondo

brand design • collateral • naming • photography • signage • web

Geologie

brand design • collateral • naming • photography • web

Annual Reports

collateral • illustration

CYAN/PDX

advertising • collateral • photography • signage • web

The Ardea

advertising • brand design • collateral • naming • photography • signage • web

The Ardea

architectural • interiors

Susie Shea Jewelry

product

Barclay | Broadway

architectural • interiors

Cyan/PDX

architectural • interiors

Beaverton Police K-9

portraits

The Janey

architectural • interiors

A BOUTIQUE BRAND AGENCY

we are spoke: small in size, big on impact.

As designers and critics, writers and readers, teachers and students, we specialize in hub to rim brand design, in any format. We cultivate brands to find their visual voice, distinct personality and character, and tell each fresh story anew.

THINKING IS AT THE HUB

clarify the unfamiliar.

A strong concept is the core foundational element from which all other aspects reach. It’s about empathy for the audience and letting deep brand beliefs shine through. We learn who your brand loves, so that they can love your brand.

THE METHOD IS THE MADNESS

love the differences, not the similarities.

In the beginning we embrace tangents, seeing them as pathways to new connections and fresh thinking. Then we focus and converge, bringing the best facets together into something more than just the sum of individual parts.

DETAILS MATTER

structure is your friend.

Every pixel has a role, and the space between them holds the silence within the song. Each alignment, color moment, and type-image constellation works to support a strong visual system, all to deliver distinctive, indelible, brand moments.